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Affiliate Marketing Mini Guide |
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By skeiser
 Affiliate Marketing is a way of promoting online business through affiliate programs and advertising that pay the affiliate (or publisher) a type of commission based on the amount of business their website brings the merchant company.
It's a form of revenue sharing or commission based advertising. The term "affiliate marketing," however, is often associated with network marketing or multi-level marketing and therefore many companies prefer to use the term "performance marketing". Affiliate marketing is the most cost effective sort of marketing there is, and is actually incredibly efficient. For this reason, many companies (especially those that started in the early days of e-commerce) owe a tremendous amount to affiliate marketing (amazon.com is a good example) and it has now become normal for companies to include affiliate marketing in many of their plans.
There are three types of compensation methods that are associated with affiliated marketing. The first type is Cost per Click (CPC) or Cost per Mil (CPM.) Basically, the affiliate earns by how many clicks the advertising the site generates, or by just having the advert published on the website. But because of
click fraud and many other questionable tactics, CPC is no longer the general form used for affiliate marketing. Generally, companies now either use CPA (Cost per Action) or CPS (Cost per Sale.) The first is based on how much the advert generates interest by the clicker to actually buy or register at the advertised site, the second is based strictly on sales. In other words, an affiliate is paid if the clicker actually purchases something on the advertised site.
As I always suggest?do your research and choose affiliate marketing programs that are appropriate for you and your needs. Always check out the product and landing page of an affiliate program. Make sure that it is something that you would be willing to buy and represents you as a legitimate affiliate marketer. Stay away from scams. There are a lot of them out there.
Skeiser enjoys writing about home business tips, natural health and self help.
Affiliate Internet Marketing |
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